OUR PRINCIPLES
1 We believe in what we do. We believe it works.
2 We only work for clients we believe in and that we believe have something to say.
3 We do not believe in bullshit. It is tough out there and what we do is hard. We can
not deliver miracles but we can do our best. So we are not going to kid you (or
ourselves) about what can be achieved.
4 We believe that new business development is less about selling and more about
communication and identification. It is not just about individual meetings. It is
about regular communication with the companies you want to work with. That
communication can be by telephone, e-mail, web or letter but if it has a consistent
message effectively and regularly communicated then you can build up a community
of companies interested in your work who will meet when the time is right.
5 We believe in intelligent persistence. Why bang your head against a brick wall?
Time spent seriously considering what you do, how you do it and who would be
interested in it is time well spent.
6 We believe that success is not measured in the number of meetings you attend but
in the value of the business you win.
7 We believe in creativity. Not all clients are the same. We believe it is our job to
help you find your key selling points and to help you communicate them to
potential clients. That is a creative process.
8 We believe it should be fun.